People who have been in the internet marketing world for years know how dynamic SEO marketing tips can be. In 2016, the keyword-stuffing habits of the past are more than obsolete; they can actually destroy your search engine rankings and leave your small business website lingering in obscurity on some never-seen results page.
Although SEO marketing has changed considerably since the early days, it is still one of the most powerful ways to get targeted traffic to a website, page or blog. These SEO quick tips can help you regain or retain those high SERPs for your small business site and continue to improve traffic, conversions and profits.
SEO Small Business Tips
These tips for SEO use evergreen techniques that focus on the searcher or site visitor instead of the bots and spiders that crawl pages for search engines. The main goal of modern SEO is to provide value for real people.
1 - Keywords still count, but current keyword trends really focus on phrases that people actually type in search engines. Many more people type, "How to get my dog to roll over" rather than simply "dog training."
2 - Find these phrases by exploring the intention of your small business website. Are you trying to sell a skin care product or get people to sign up for a newsletter so they can learn more? Instead of doing SEO for words or ideas, do it for purposes that benefit visitors.
3 - Get social. Sites like Facebook, Twitter, Pinterest and Instagram have become big players in the search engine optimization world. Interactions can boost rankings because when people talk about a site or something posted there, it rises in importance in the industry or subject.
4 - Go local. Directories and review sites that focus on local businesses improve search engine rankings these days. This is especially true for companies that have a physical, brick and mortar location, but virtual businesses who want to market to their community can also benefit.
5 - Focus on new popular technologies like mobile computing and voice activated computer usage. Every website needs to be mobile ready because an ever-increasing number of people access sites from their smartphones or tablets. Also, voice commands from systems like Siri or Cortana mean people are searching in different ways than ever before.
Social media is a daily part of many lives today. They visit their favorite sites multiple times daily. How are you able to start out marketing to these individuals? The following article gives you some ways you can get into SMM.
If blogging is part of your plan, utilize a “Retweet” option on each blog posting. This will make it easy for visitors to share posts with their Twitter followers. You will expand your reach tremendously in this way.
If you are using Twitter to promote your business, it is vital to respond to your followers on a regular basis. Be consistent in responding to both compliments and complaints. Twitter should be used to engage your customer base. This creates a growing and interactive relationship rather than a simple “company to consumer” transaction. You will also establish yourself as a real person and not just a business entity.
Give your social media followers exclusive offers. You can persuade your consumers with something that is unique on 100 likes instagram that is not available to them anywhere else . For instance, have a contest. If not, offer an exclusive price reduction or coupon savings just for followers to enjoy. Or, you can simply make exclusive announcements via social media.
Respond to comments made by users on any social networking sites your company inhabits. Once or twice daily, check your profiles, and respond to these questions and comments as needed. You might also opt-in to daily or individual notifications, which can be sent to your inbox each time someone posts a comment or question. Keep in mind that everyone will be able to see any response that you leave.
There are many helpful resources related to Twitter, like Twellow and Tweepi. Using these tools will help make automated updates and can lead you directly to the customers with the demographics you’re looking for. The more adept you become at using these types of tools, the larger your audience is going to be.
Todd and Leah Rae are social media marketing experts who specialize in helping small business entrepreneurs build their businesses online. From profile setup, to growing an audience, creating content, driving traffic, generating leads, and getting sales and sign-ups, the techniques taught by Todd and Leah Rae are always current and up-to-date. These are the strategies that are working right now and are used by the top marketers on the internet.